6 tips for better business blogging

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Wednesday, June 29, 2011 by Richard Howe

Blogging is a great way to offer potential clients some really valuable information. By adding value, you can have people coming back to your site which can be great for your brand. Here's our 6 tips to using a blog to your advantage.

1. Don't be afraid to promote what you do 

Some people don't mention their products or services in their blog as they "don't think it's the right thing to do". However, if you are already giving your readers quality information but not taking advantage of their interest in your industry, you could be missing out.

The key is to not over-do it. Just mention your projects or products once every 5-7 posts and people will gladly read about it.

2. Treat readers like good customers

Respond to every comment that your readers make, and answer any questions as well as you can. These are your potential clients, and replying to their comment will not only give a great impression of your customer services, but this is also the first step in creating a relationship.

3. Show your personality

Blogs are a great way to really show your personality, and talk to your readers as if it were a conversation. Tell people about the experiences you have as a person, and your own opinions on industry related matters. Just write how you speak and show a human side to your company. 

4. Make your posts clear 

Divide your posts up with large or bold sub-headings and short paragraphs. Big blocks of text can be really off-putting to read, especially to clients who may not have time to spare. 

5. Edit until you are happy 

Each blog post you create is a reflection on you and the professionalism of your company. So before you click submit each time, ensure your spelling is good and each sentence reads well.

6. Keep going

If you start a blog, keep it going. There is nothing worse than seeing a spurt of activity in the first few weeks, only for all that initial excitement to tail off with the last post several months ago. This can give a bad impression of your company and readers may see this as neglect. Therefore, don't let other things distract you.

Blogging can be important for your online marketing and communication efforts, so set aside some time frequently and ensure your blog offers a steady flow of valuable information.

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I gave Richard a very vague brief about how we wanted the general feel for the Harley Wines website and said it'd have to please various parties and that this could lead to a lot of back and forth as we tried to please everyone.While it did lead to a lot of back and forth Richard was patient and helpful throughout, and I never waited long for any response or changes from his end while he had to often wait patiently while I got the green light from various members on my end.

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Considering we did not have a clear idea of what we needed Richard got the sense of the company and really captured the spirit in a wonderfully laid out and user friendly website. I cannot recommend him highly enough!

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