Blogging is a great way to offer potential clients some really valuable information. By adding value, you can have people coming back to your site which can be great for your brand. Here's our 6 tips to using a blog to your advantage.
1. Don't be afraid to promote what you do
Some people don't mention their products or services in their blog as they "don't think it's the right thing to do". However, if you are already giving your readers quality information but not taking advantage of their interest in your industry, you could be missing out.
The key is to not over-do it. Just mention your projects or products once every 5-7 posts and people will gladly read about it.
2. Treat readers like good customers
Respond to every comment that your readers make, and answer any questions as well as you can. These are your potential clients, and replying to their comment will not only give a great impression of your customer services, but this is also the first step in creating a relationship.
3. Show your personality
Blogs are a great way to really show your personality, and talk to your readers as if it were a conversation. Tell people about the experiences you have as a person, and your own opinions on industry related matters. Just write how you speak and show a human side to your company.
4. Make your posts clear
Divide your posts up with large or bold sub-headings and short paragraphs. Big blocks of text can be really off-putting to read, especially to clients who may not have time to spare.
5. Edit until you are happy
Each blog post you create is a reflection on you and the professionalism of your company. So before you click submit each time, ensure your spelling is good and each sentence reads well.
6. Keep going
If you start a blog, keep it going. There is nothing worse than seeing a spurt of activity in the first few weeks, only for all that initial excitement to tail off with the last post several months ago. This can give a bad impression of your company and readers may see this as neglect. Therefore, don't let other things distract you.
Blogging can be important for your online marketing and communication efforts, so set aside some time frequently and ensure your blog offers a steady flow of valuable information.