Responsive, responder marketing

Facebook Twitter Google +1 LinkedIn
Tuesday, May 10, 2011 by Richard Howe

E-mail autoresponders are one of the most powerful online marketing tools around, allowing you to provide information instantly and automatically to site visitors.

However, knowing how to use this great facility to your advantage is not so obvious. So here's a look at how you can apply them to save time and increase sales.

Welcoming new list additions

It's easier to keep your old customers than go out and find new ones, so making anyone feel welcome who takes the time to sign up for your newsletter can have people coming back to buy again and again.

Set up a pre-written welcome email, keeping it short and simple. You can always add a few links to parts of your website for good measure. Then, schedule this to be sent out automatically after a new sign-up. You can even put a bit of a delay on this to make it feel more "human".

Product feedback

You've sold one of your brand new t-shirts, and you want to know how your customers are find it. Does it fit ok? Have the colours run? Using an auto-responder to trigger an email a month after purchase is a great way of getting this valuable information from your customers. 

Your big event

Whether it's the launch of your latest product, the opening of a new branch, or just a day out for your clients, use an auto-responder to remind people of dates, things they have to bring with them and so on.

Schedule a series of emails with all the necessary details a week or two apart. Then leave it to run automatically, and concentrate on your other event planning matters. 

Multi-part Courses

Offering multi-part courses is one method to keep visitors coming back to your site. You can use this to help establish yourself as an expert in your field - even if you really aren't!

Any good document you have written  on your industry can be broken down into different "chapters" and set up in your auto-responder at different intervals. Once the recipient gains enough confidence through your course, the chances of them buying a related product from you are that much greater.  

Sales and support

If you are selling information products, auto-responders are a great way to get the item to your customer instantly upon payment. It doesn't stop there though. You can then provide after-sale support such as a thank-you message, a testimonial request, or to introduce some related products they may be interested in.

Your comments

Post has no comments.

Post a Comment





Captcha Image
Google Plus LinkedIn

Request a callback

Filter by category

Post archive

Richard has quite honestly been the best designer we have worked with and this is our fourth website!

From our first meeting through to the sites completion, his creativity and ability to deliver our brief was second to none and we have had countless compliments for our new website. We have also had a notable increase in work since the site went live, which I feel is largely down to the aesthetics he created.

We will undoubtedly be using his company in the future and will happily recommend his services.

What's next?

Get in touch on 01993 883767 and let's kick-start your project.

Colour Rich custom website design

Creating a web copy style guide

Tuesday, April 22, 2014

Consistency and coordination are central to effective brand communication, but when you have a large website with several people involved in writing copy, it can be difficult to maintain a single voice across pages. And when you need to coordinate this with printed, email and social communications too, things become even trickier. Enter the style guide.  Read more

DesignCMSSEOE-marketingPrintPortfolioContact
© Copyright Colour Rich. Privacy