Is it time for a redesign?

Thursday, December 09, 2010 by Richard Howe

Take a look at the 5 website re-design points below. If you answer "No" to any of them, it may be time to refresh the look and functionality of your site.

Are your website visitors doing what you want?

Website visitors don't want to search for the information they are after, or hunt for the next step. If visitors aren't doing what you want it's probably because your "calls to action" aren't good enough. Tell people what you want them to do with the good use of images, text and colour combinations to highlight the important bits. 

Do you get many responses from your website? 

Every website has a purpose. It could be to sell more products, encourage visitors to pick up the phone, or simply sign up for your newsletter. If your website customer conversion rate is low, your layout or copy may not be working as well as it should.

Is your website ranking well?

If your website has been around a while, but you still can't find yourself in Google or Yahoo, you may need some search engine optimisation applied to your site. During a redesign is the perfect time to get this overhauled, with keywords, tags and images all tweaked to be found for the terms that your visitors use.

Can you update the website yourself?

Rather than paying your current web design company for every small change, you could be making these yourself instantly. A Content Management System can allow you to make changes whenever and wherever you want, allowing you to keep everything right up to date.

Is your website outdated?

If your site was built a few years ago, the answer is probably yes. Of course you may still be happy with the way your site looks, but are your visitors? If they think your site is poorly designed, produces errors, or runs very slowly, they are probably not going to want to do business with you and it could be time for a website redesign.

Are your visitors unique?

This isn't the number of hits or visits, but "unique visitors". Each one of these is a completely different person, and therefore another potential sale. If you don't have this information made available to you, or don't know where your visitors are coming from, it's time to incorporate an analytics program into your new site to provide you with this all important data.

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At our request, Colour Rich devised a website from scratch for Bagatelle Toys, a retail toy shop in Henley-on-Thames.

The website was attractive and we received positive feedback from it both in regard to its ease of use and design. They also assisted in uploading our products on to the website, as well as monitoring efficiently the amount and success of the traffic into the website.

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Get in touch with us today on 01865 522525 and let's kick-start your project.

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