Inside Design 3

Gaining website visitor trust

Monday, June 22, 2015

Gaining website visitor trustFirst impressions count, and in website terms it’s those first few seconds that will make all the difference as to whether visitors trust your brand. In this blog post, we look at a few areas you can focus on to ensure that you immediately build up user trust.  Read more

Adapting to 'Mobilegeddon' in 5 steps

Wednesday, May 27, 2015

Adapting to Mobilegeddon in 5 stepsAccording to Google, the latest updates to their search algorithm (introduced on April 21st 2015) have now been fully ‘rolled out’. Our "Minimising the effects of Google’s ‘Mobilegeddon’" post gave you the main facts about what exactly was changing this time around, but now that it’s been a couple of weeks since the update, we thought we’d dive in a little deeper and offer some advice on what you should be doing to adapt to the changes.  Read more

Minimising the effects of Google’s ‘Mobilegeddon’

Tuesday, April 28, 2015

Minimising the effects of Googles MobilegeddonYou may have heard about Google’s latest search algorithm changes that are set to hit many businesses, lowering the website rankings of those not deemed to be mobile-friendly. The changes were announced a full two months ago in February and were released on 21st April. They will be rolled out over the next couple of weeks and look set to be the largest changes the search engine have made to their algorithm in recent years.  Read more

Visitor engagement with error pages

Thursday, April 09, 2015

Visitor engagement with error pagesBroken links are never ideal. But there will be times when your users will click on an out-of-date link or try to type in a url within your site that doesn’t exist. When this type of mistake happens, they will be directed to a 404 error page. You know the ones - they usually say ‘Page not found’ and make you hit your head against the nearest wall. Or click immediately off the site.  Read more

4 under-used Google Analytics tools

Tuesday, March 24, 2015

4 under-used Google Analytics toolsEven if you have other tracking systems in place to see how well your website is achieving its goals, there’s every chance that Google Analytics also has something to offer. Packed full of useful tools, it’s free to use and since it’s aligned with the world’s largest search engine, there’s a lot to be gained by making full use of it. In this blog post we cover some of its most useful features.  Read more

How to turn your website into a conversion hub

Wednesday, March 18, 2015

How to turn your website into a conversion hubIt’s all well and good having a wonderfully stylish website that makes your company look great and your team masters of the known universe, but if your visitors are not converting into paying customers, your site isn’t doing its job. After all, that’s what it’s there for, right? And form should always follow function.  Read more

7 ways to be SEO smart

Thursday, March 12, 2015

7 ways to be SEO smartIn order to drive traffic to your website, ranking highly on the main search engines should be a crucial part of your website strategy.

In this blog post, we look at the quick-win things that make a difference to SEO success.  Read more

Email marketing tips and tricks

Tuesday, March 03, 2015

Email marketing tipsEmail marketing has been around for a long time – over forty years, in fact. Yet its cost-effectiveness, time-effectiveness and ease of use means that it remains one of the best ways to successfully reach a large number of people.

With around 4 billion email accounts worldwide and 91% of consumers using their email accounts at least once a day, email marketing is still alive and kicking!  Read more

How to use colour on your website

Monday, February 16, 2015

Website promotion tipsColour has a huge impact on any website, so choosing and implementing the perfect palette is a central part of your site’s design process.

In this blog post, we answer some basic questions about choosing colours for your design.  Read more

Website launch tips – Part two

Tuesday, February 10, 2015

Website promotion tipsContinuing with the theme of new website promotion, this week’s blog post focuses on three areas: paid advertising, email marketing and old-school methods.

By using these techniques in conjunction with SEO, social media and so on, you can really ensure that potential visitors are engaged and filtered through to your website, the heart of your marketing efforts.  Read more

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Starting a business was a big step for me. Marketing and as such – my website – was front-of-mind for a long time. I’d heard horror stories of people spending 5-digit sums of money on company websites and being presented with digital disasters.

Richard was a pleasure to work with. He really listened to the brief and had the patience of a saint as we went through the 1,000 subsequent iterations of what I wanted.

The result was a slick look and feel, highly functional starter website which I’ll be looking to build in various segments over time. Oh and it was well within budget for a 2 person start-up business. Great value. Can’t recommend Richard enough…the work speaks for itself!
Staffing web design

Stuart Rowland,
EMEA Talent Partners

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11 reasons why email marketing matters

Wednesday, September 25, 2019

11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

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