Inside Design 5

Paper prototyping in web design

Thursday, August 28, 2014

Paper prototyping is an easy and low-tech method of generating ideas and exploring design concepts, often used across a range of disciplines in information architecture, usability testing and rapid prototyping. In the world of websites, it is most commonly used for designing and testing user interfaces. Here, we discuss why it makes sense to use paper prototyping at the early design stage.  Read more

Using opt-in boxes on your website

Thursday, August 21, 2014

Every business wants a large and active mailing list. Despite the huge benefits of using social media marketing, emails guarantee that your messages will get to the right people (even if they don’t always open them), in the format you choose and without huge expense.   Read more

User journeys with with Parallax scrolling

Friday, July 25, 2014

Parallax scrolling is a special technique created with a combination of HTML5, CSS3, jQuery and JavaScript where in essence, background images move more slowly than images in the foreground of a webpage, creating an illusion of depth and realism.  Read more

Website images - a critical marketing component

Tuesday, July 15, 2014

Images are a central part of any website and can often be the deciding factor of whether a visitor stays on your site, returns in the future or clicks away. Because images pack such a powerful punch, it’s vitally important to get them just right.   Read more

Using a grid-based approach to web design

Monday, July 07, 2014

Based on its traditional counterpart in the print industry, the use of the grid as a web design tool has been around for a long time. Yet there are some designers who are still reluctant to use a grid-based approach, fearing that the adherence to a fixed structure will stifle their creativity or that their sites will end up looking ‘samey’. In fact, when well executed, nothing could be further from the truth.  Read more

Motion and movement in web design

Monday, June 30, 2014

Of the various tools in the web designer’s toolbox – typography, photography, illustration, layout and so on – movement has often seen as a tag-on extra, even a gimmick. But with last year’s surge in parallax scrolling, video backgrounds and animated GIFs, more and more businesses are looking to use motion in their websites to further engage and motivate their visitors, albeit in a ‘less is more’ way.  Read more

Would you benefit from a vlog?

Tuesday, June 17, 2014

A video log (or ‘vlog’) is simply a blog through the medium of video. Think of it as type of internet TV, where your customers or clients get to see you and hear what you have to say in person.

There are many advantages to using video as a means of reaching your audience. Firstly, and most importantly, when a viewer can see your body language and hear your voice, there is immediately a greater sense of interaction and personal connection.   Read more

Using video in web design

Saturday, May 24, 2014

Online video marketing is big news. On YouTube there are just under 50,000 videos being viewed every second around the world. Vimeo streamed 4.9 billion videos in 2013 alone, and a third of all online activity is spent watching video. But not only are videos proving their worth in entertainment and educational value, they are also a vital sales, branding and business promotion tool.  Read more

Tailoring your copy for worldwide use

Monday, May 05, 2014

Because business is global and your website can be accessed and read from all around the world, the contents of your site need to be universally understood. There are several ways to go about this.  Read more

Creating a web copy style guide

Tuesday, April 22, 2014

Consistency and coordination are central to effective brand communication, but when you have a large website with several people involved in writing copy, it can be difficult to maintain a single voice across pages. And when you need to coordinate this with printed, email and social communications too, things become even trickier. Enter the style guide.  Read more

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11 reasons why email marketing matters

Wednesday, February 14, 2018

11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

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