Inside Design 6

Using a grid-based approach to web design

Monday, July 07, 2014

Based on its traditional counterpart in the print industry, the use of the grid as a web design tool has been around for a long time. Yet there are some designers who are still reluctant to use a grid-based approach, fearing that the adherence to a fixed structure will stifle their creativity or that their sites will end up looking ‘samey’. In fact, when well executed, nothing could be further from the truth.  Read more

Motion and movement in web design

Monday, June 30, 2014

Of the various tools in the web designer’s toolbox – typography, photography, illustration, layout and so on – movement has often seen as a tag-on extra, even a gimmick. But with last year’s surge in parallax scrolling, video backgrounds and animated GIFs, more and more businesses are looking to use motion in their websites to further engage and motivate their visitors, albeit in a ‘less is more’ way.  Read more

Would you benefit from a vlog?

Tuesday, June 17, 2014

A video log (or ‘vlog’) is simply a blog through the medium of video. Think of it as type of internet TV, where your customers or clients get to see you and hear what you have to say in person.

There are many advantages to using video as a means of reaching your audience. Firstly, and most importantly, when a viewer can see your body language and hear your voice, there is immediately a greater sense of interaction and personal connection.   Read more

Using video in web design

Saturday, May 24, 2014

Online video marketing is big news. On YouTube there are just under 50,000 videos being viewed every second around the world. Vimeo streamed 4.9 billion videos in 2013 alone, and a third of all online activity is spent watching video. But not only are videos proving their worth in entertainment and educational value, they are also a vital sales, branding and business promotion tool.  Read more

Tailoring your copy for worldwide use

Monday, May 05, 2014

Because business is global and your website can be accessed and read from all around the world, the contents of your site need to be universally understood. There are several ways to go about this.  Read more

Creating a web copy style guide

Tuesday, April 22, 2014

Consistency and coordination are central to effective brand communication, but when you have a large website with several people involved in writing copy, it can be difficult to maintain a single voice across pages. And when you need to coordinate this with printed, email and social communications too, things become even trickier. Enter the style guide.  Read more

How blogging boosts traffic to your site

Friday, April 11, 2014

There is plenty of evidence to show that when done well, blogging is a sure-fire way to increase traffic to your website. Easy and often free to set up, simple to publicise to a wide audience and very effective as a means of generating new customers and increasing your brand’s social community, blogging has a lot going for it as a marketing strategy.  Read more

Monitoring the effect of social media

Friday, April 04, 2014

So you’ve done your research, chosen your social media platforms and written your social media strategy. You’ve got well-written, well-placed and well-timed content consistently delivered and directly targeted to your audience. But now what?  Read more

How social media can boost sales

Monday, March 24, 2014

Social media is one trend that is here to stay. But business owners also need to ask themselves an important question: can social media boost sales and generate real return on investment? And if so, how?  Read more

The changing face of web copy

Monday, March 17, 2014

In recent years, there has been a huge increase in the need for relevant, intelligent and sharable web copy. So much so that 88% of UK marketers are now using content marketing to drive business. But what difference is all this focus on content actually making to website visitors and to the companies themselves?  Read more

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I gave Richard a very brief outline as to what I wanted and when he sent the first design through I couldn't believe how good it looked. I agreed to go ahead with that design and since it was completed I have had numerous comments on how it looks and mostly from other web designers.

Richard got it spot on for me and I would not hesitate for a minute to recommend his web design services as I have been extremely happy with his service and continue to get compliments about my site.

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Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

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