analytics

A closer look at website psychographics

Thursday, September 28, 2017

A closer look at website psychographicsFollowing on from last week’s blog post about website demographics, we will step further into the stories behind your analytical figures to find out just who your audience are, how they behave and what motivates them.  Read more

A closer look at website demographics

Tuesday, September 12, 2017

A closer look at website demographicsIn our last blog post, we looked at how to create a website audience profile to define and target your website visitors, and discussed the importance of understanding your user demographics, psychographics, geographics and behaviours.

Today we will dive a little deeper into the realms of website demographics and consider how you can use your analytics data to achieve greater online success.  Read more

How to create a website audience profile

Tuesday, September 05, 2017

How to create a website audience profileDefining and targeting your audience is absolutely critical when it comes to the success of your website. If your site is tailored to the wrong type of visitor, they will leave feeling disappointed and not convert into a paying customer or brand advocate.   Read more

4 under-used Google Analytics tools

Tuesday, March 24, 2015

4 under-used Google Analytics toolsEven if you have other tracking systems in place to see how well your website is achieving its goals, there’s every chance that Google Analytics also has something to offer. Packed full of useful tools, it’s free to use and since it’s aligned with the world’s largest search engine, there’s a lot to be gained by making full use of it. In this blog post we cover some of its most useful features.  Read more

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11 reasons why email marketing matters

Wednesday, February 14, 2018

11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

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