blogging

Our recent blog posts have focused on website audience profiling, demographics and psychographics.

Today is the turn of website geographics and how knowing and understanding where your visitors are coming from can make a real difference to the success of your site content, your online marketing strategy and to your website as a whole.  Read more

In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and led to a change in the way many web designers view content.  Read more

Creating a steady stream of high-quality, compelling content for your website is a crucial part of establishing yourself as an expert in your field, maintaining brand consistency and providing your visitors with informative, entertaining and inspirational material.  Read more

It’s fair to say that Google+ didn’t start off great.

Although many people had a G+ account (after all, you need one to access Gmail and so on), very few people were active users, and nobody seemed to really understand what it could offer beyond what Facebook and Twitter were already doing. But roll on another two years and the story has changed vastly.  Read more

Whether you’re including user-generated content in your current website, or just curious as to how it might increase your visitors’ engagement and your brand recognition, there’s no doubt that innovative use of user-generated content (UGC) is an intriguing idea.

In this blog post, we focus on six facts to get you thinking about the possibilities.  Read more

As well as carrying out an audit of your own site every once in a while, it’s important to see how you’re faring against the competition. In this blog post, we explain which areas you should be looking at when carrying out a website comparison study.  Read more

A video log (or ‘vlog’) is simply a blog through the medium of video. Think of it as type of internet TV, where your customers or clients get to see you and hear what you have to say in person.

There are many advantages to using video as a means of reaching your audience. Firstly, and most importantly, when a viewer can see your body language and hear your voice, there is immediately a greater sense of interaction and personal connection.   Read more

Consistency and coordination are central to effective brand communication, but when you have a large website with several people involved in writing copy, it can be difficult to maintain a single voice across pages. And when you need to coordinate this with printed, email and social communications too, things become even trickier. Enter the style guide.  Read more

There is plenty of evidence to show that when done well, blogging is a sure-fire way to increase traffic to your website. Easy and often free to set up, simple to publicise to a wide audience and very effective as a means of generating new customers and increasing your brand’s social community, blogging has a lot going for it as a marketing strategy.  Read more

So you’ve done your research, chosen your social media platforms and written your social media strategy. You’ve got well-written, well-placed and well-timed content consistently delivered and directly targeted to your audience. But now what?  Read more