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A closer look at website geographics

Thursday, October 12, 2017

A closer look at website geographicsOur recent blog posts have focused on website audience profiling, demographics and psychographics.

Today is the turn of website geographics and how knowing and understanding where your visitors are coming from can make a real difference to the success of your site content, your online marketing strategy and to your website as a whole.  Read more

Long-form web content and the ‘Snow Fall’ effect

Monday, September 12, 2016

Long-form web content and the ‘Snow Fall’ effectIn December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and led to a change in the way many web designers view content.  Read more

Repurposing old website content

Monday, August 03, 2015

Repurposing your old website contentCreating a steady stream of high-quality, compelling content for your website is a crucial part of establishing yourself as an expert in your field, maintaining brand consistency and providing your visitors with informative, entertaining and inspirational material.  Read more

Using Google Plus for SEO

Wednesday, October 22, 2014

Using Google+ for SEOIt’s fair to say that Google+ didn’t start off great.

Although many people had a G+ account (after all, you need one to access Gmail and so on), very few people were active users, and nobody seemed to really understand what it could offer beyond what Facebook and Twitter were already doing. But roll on another two years and the story has changed vastly.  Read more

6 facts about user-generated content

Tuesday, September 23, 2014

6 facts about user-generated content Whether you’re including user-generated content in your current website, or just curious as to how it might increase your visitors’ engagement and your brand recognition, there’s no doubt that innovative use of user-generated content (UGC) is an intriguing idea.

In this blog post, we focus on six facts to get you thinking about the possibilities.  Read more

How to carry out a website comparison study

Tuesday, September 09, 2014

As well as carrying out an audit of your own site every once in a while, it’s important to see how you’re faring against the competition. In this blog post, we explain which areas you should be looking at when carrying out a website comparison study.  Read more

Would you benefit from a vlog?

Tuesday, June 17, 2014

A video log (or ‘vlog’) is simply a blog through the medium of video. Think of it as type of internet TV, where your customers or clients get to see you and hear what you have to say in person.

There are many advantages to using video as a means of reaching your audience. Firstly, and most importantly, when a viewer can see your body language and hear your voice, there is immediately a greater sense of interaction and personal connection.   Read more

Creating a web copy style guide

Tuesday, April 22, 2014

Consistency and coordination are central to effective brand communication, but when you have a large website with several people involved in writing copy, it can be difficult to maintain a single voice across pages. And when you need to coordinate this with printed, email and social communications too, things become even trickier. Enter the style guide.  Read more

How blogging boosts traffic to your site

Friday, April 11, 2014

There is plenty of evidence to show that when done well, blogging is a sure-fire way to increase traffic to your website. Easy and often free to set up, simple to publicise to a wide audience and very effective as a means of generating new customers and increasing your brand’s social community, blogging has a lot going for it as a marketing strategy.  Read more

Monitoring the effect of social media

Friday, April 04, 2014

So you’ve done your research, chosen your social media platforms and written your social media strategy. You’ve got well-written, well-placed and well-timed content consistently delivered and directly targeted to your audience. But now what?  Read more

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11 reasons why email marketing matters

Wednesday, February 14, 2018

11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

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