e-commerce

Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

Headless and Decoupled eCommerce advantages

Thursday, February 13, 2020

Headless and Decoupled eCommerce advantagesIn the past few years, ‘headless eCommerce’ has been touted as the future of online retail, and there are plenty of enterprise-class eCommerce platforms supporting and advocating this type of architecture.  Read more

A closer look at website geographics

Thursday, October 18, 2018

A closer look at website geographicsOur recent blog posts have focused on website audience profiling, demographics and psychographics.

Today is the turn of website geographics and how knowing and understanding where your visitors are coming from can make a real difference to the success of your site content, your online marketing strategy and to your website as a whole.  Read more

Ecommerce website success

Thursday, August 10, 2017

Ecommerce website successIf you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small boutique store. In this blog post, we look at the essential elements that lead to ecommerce website success.  Read more

Adobe Business Catalyst responsive shopping cart

Monday, July 13, 2015

Gaining website visitor trustAdobe Business Catalyst is an excellent eCommerce Content Management System, but the static shopping cart is a drawback. We've addressed this and you can download our code to turn a default static layout into a fully responsive cart.  Read more

Creating highly successful landing pages

Monday, December 01, 2014

Creating highly successful landing pagesLanding pages are web pages designed with only one goal – to turn visitors into conversions.

Whether that conversion is a newsletter sign-up, a direct purchase or the booking of a face-to-face appointment, a landing page should focus on that task and nothing else.  Read more

Don’t miss your microcopy

Monday, July 01, 2013

Microcopy is the plethora of small pieces of text that make a website, mobile app or retail product easy to use and consumer-friendly.

The unsung hero of good copywriting, typical examples include words on labels, buttons, menus, notifications, headlines, form elements, checkouts, error message, auto-responders and calls to action. Its purpose is to help clarify, explain and direct, as well as ease a user’s concerns and promote consistent branding Read more

Entering unchartered M-commerce waters

Monday, June 24, 2013

M-commerce (or mobile commerce, to give it its full name) is quickly becoming big business. With some predicting that mobile sales will reach $31 billion by 2018, others estimating $86 billion by 2016, and some going as far as $108 billion by 2017 just in US sales alone, no one seems to really know how quickly this market will develop. But regardless of the statistics, what is clear is that mobile commerce is growing, and growing fast.  Read more

Multi-level site navigations

Sunday, April 28, 2013

Clear and intuitive navigation is essential for the effectiveness and overall success of any website, enabling users to interact with the site easily and quickly find what they are looking for. But for very large database driven sites such as a Joomla web development or Magento web development, navigation can be anything but straightforward.  Read more

Cut out shopping cart abandonment

Saturday, February 11, 2012

With some online stores experiencing abandonment rates of 50% and over, a good checkout process is important in allowing customers to shop without distraction or overly -complex procedures.

If you find your website conversion rate is lower than you would like, take a look at the following areas to bump up your completion percentage:   Read more

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At our request, Colour Rich devised a website from scratch for Bagatelle Toys, a retail toy shop in Henley-on-Thames.

The website was attractive and we received positive feedback from it both in regard to its ease of use and design. They also assisted in uploading our products on to the website, as well as monitoring efficiently the amount and success of the traffic into the website.

What's next?

Get in touch with us today on 01865 522525 and let's kick-start your project.

Colour Rich custom website design

Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

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