e-commerce

A closer look at website geographics

Thursday, October 12, 2017

A closer look at website geographicsOur recent blog posts have focused on website audience profiling, demographics and psychographics.

Today is the turn of website geographics and how knowing and understanding where your visitors are coming from can make a real difference to the success of your site content, your online marketing strategy and to your website as a whole.  Read more

Ecommerce website success

Thursday, August 10, 2017

Ecommerce website successIf you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small boutique store. In this blog post, we look at the essential elements that lead to ecommerce website success.  Read more

Adobe Business Catalyst responsive shopping cart

Monday, July 13, 2015

Gaining website visitor trustAdobe Business Catalyst is an excellent eCommerce Content Management System, but the static shopping cart is a drawback. We've addressed this and you can download our code to turn a default static layout into a fully responsive cart.  Read more

Creating highly successful landing pages

Monday, December 01, 2014

Creating highly successful landing pagesLanding pages are web pages designed with only one goal – to turn visitors into conversions.

Whether that conversion is a newsletter sign-up, a direct purchase or the booking of a face-to-face appointment, a landing page should focus on that task and nothing else.  Read more

Don’t miss your microcopy

Monday, July 01, 2013

Microcopy is the plethora of small pieces of text that make a website, mobile app or retail product easy to use and consumer-friendly.

The unsung hero of good copywriting, typical examples include words on labels, buttons, menus, notifications, headlines, form elements, checkouts, error message, auto-responders and calls to action. Its purpose is to help clarify, explain and direct, as well as ease a user’s concerns and promote consistent branding Read more

Entering unchartered M-commerce waters

Monday, June 24, 2013

M-commerce (or mobile commerce, to give it its full name) is quickly becoming big business. With some predicting that mobile sales will reach $31 billion by 2018, others estimating $86 billion by 2016, and some going as far as $108 billion by 2017 just in US sales alone, no one seems to really know how quickly this market will develop. But regardless of the statistics, what is clear is that mobile commerce is growing, and growing fast.  Read more

Multi-level site navigations

Sunday, April 28, 2013

Clear and intuitive navigation is essential for the effectiveness and overall success of any website, enabling users to interact with the site easily and quickly find what they are looking for. But for very large database driven sites such as a Joomla web development or Magento web development, navigation can be anything but straightforward.  Read more

Cut out shopping cart abandonment

Saturday, February 11, 2012

With some online stores experiencing abandonment rates of 50% and over, a good checkout process is important in allowing customers to shop without distraction or overly -complex procedures.

If you find your website conversion rate is lower than you would like, take a look at the following areas to bump up your completion percentage:   Read more

Great website thank you pages

Monday, June 27, 2011

Every web site contact form, sign up form or purchase usually results in some kind of thank you page. However, most businesses simply use the bland, default place holder.

Instead, start to use them more effectively. Make them a part of your web site user experience rather than a dead-end which give the visitor nowhere else to go.   Read more

Is it time for a redesign?

Thursday, December 09, 2010

Take a look at the 5 website re-design points below. If you answer "No" to any of them, it may be time to refresh the look and functionality of your site.  Read more

Request a callback

Filter by category

Post archive

    I hired Richard when I wanted a quality website building for my damp proofing business.

    I gave Richard a very brief outline as to what I wanted and when he sent the first design through I couldn't believe how good it looked. I agreed to go ahead with that design and since it was completed I have had numerous comments on how it looks and mostly from other web designers.

    Richard got it spot on for me and I would not hesitate for a minute to recommend his web design services as I have been extremely happy with his service and continue to get compliments about my site.

    What's next?

    Get in touch with us today on 01865 522525 and let's kick-start your project.

    Colour Rich custom website design

    11 reasons why email marketing matters

    Wednesday, February 14, 2018

    11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

    © Copyright Colour Rich. Privacy