e-marketing

11 reasons why email marketing matters

Wednesday, February 14, 2018

11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

A closer look at website geographics

Thursday, October 12, 2017

A closer look at website geographicsOur recent blog posts have focused on website audience profiling, demographics and psychographics.

Today is the turn of website geographics and how knowing and understanding where your visitors are coming from can make a real difference to the success of your site content, your online marketing strategy and to your website as a whole.  Read more

Email marketing tips and tricks

Tuesday, March 03, 2015

Email marketing tipsEmail marketing has been around for a long time – over forty years, in fact. Yet its cost-effectiveness, time-effectiveness and ease of use means that it remains one of the best ways to successfully reach a large number of people.

With around 4 billion email accounts worldwide and 91% of consumers using their email accounts at least once a day, email marketing is still alive and kicking!  Read more

Using opt-in boxes on your website

Thursday, August 21, 2014

Every business wants a large and active mailing list. Despite the huge benefits of using social media marketing, emails guarantee that your messages will get to the right people (even if they don’t always open them), in the format you choose and without huge expense.   Read more

Creating a web copy style guide

Tuesday, April 22, 2014

Consistency and coordination are central to effective brand communication, but when you have a large website with several people involved in writing copy, it can be difficult to maintain a single voice across pages. And when you need to coordinate this with printed, email and social communications too, things become even trickier. Enter the style guide.  Read more

Get your marketing emails opened

Sunday, April 21, 2013

You may be forgiven for thinking that with social media and blogging so prevalent and popular, and with huge company spending budgets for TV, print and internet advertising, simple email marketing campaigns might be becoming a little ‘old hat’.

But with mobile device usage rapidly increasing and still 85% of people using the internet primarily for checking their email, you’d do best not to overlook the power of the marketing email.  Read more

How email can alienate

Monday, April 01, 2013

Email marketing can be one of the most efficient and successful business marketing strategies a company can employ, and has a higher return on investment than either direct mail or traditional advertising.  Read more

5 tips to strengthen your brand online

Monday, September 10, 2012

Having a strong brand image can help potential website customers to relate your name with an industry. When they need the services you provide, who is the first name that springs to mind? If it isn't you (quite yet) take a look at these 5 points.  Read more

Why quality web content matters

Tuesday, December 13, 2011

Google have been cracking down on the "black hat" strategies which many websites use to climb the rankings. If a search engine thinks your strategy is stuffed with keywords, full of hidden text or using some other unethical practice, your first page position can soon take a tumble. Worse still, you could see your domain name banned from the search engine.

For this reason, good web page copywriting has never been so important to your rankings. Here's why...  Read more

6 e-marketing success steps

Friday, July 15, 2011

Creating an email marketing strategy is the best way of targeting your audience to increasing sales or even your reputation. Here's 6 steps to give your campaigns the best chance of success:  Read more

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At our request, Colour Rich devised a website from scratch for Bagatelle Toys, a retail toy shop in Henley-on-Thames.

The website was attractive and we received positive feedback from it both in regard to its ease of use and design. They also assisted in uploading our products on to the website, as well as monitoring efficiently the amount and success of the traffic into the website.

What's next?

Get in touch with us today on 01993 883767 and let's kick-start your project.

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11 reasons why email marketing matters

Wednesday, February 14, 2018

11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

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