seo

Better rankings with Expert Content

Thursday, January 30, 2020

Better rankings with Expert ContentGoogle made over 3,200 changes to their search algorithm last year. That’s nearly 9 a day. It’s a crazy number of changes for the modern web professional to keep on top of (amongst all the other things that they have to do). At the same time, SEO is incredibly valuable for those wanting to drive up traffic and site visits.  Read more

Video sitemaps and transcripts for SEO

Thursday, May 16, 2019

Video sitemaps and transcripts for SEOIf you’re serious about engaging with your website visitors and ensuring they are kept informed or entertained, it’s likely that you have some kind of video content. There’s nothing quite like a video to inspire, motivate, encourage brand trust and tell your story.  Read more

A closer look at website demographics

Wednesday, April 04, 2018

A closer look at website demographicsIn our last blog post, we looked at how to create a website audience profile to define and target your website visitors, and discussed the importance of understanding your user demographics, psychographics, geographics and behaviours.

Today we will dive a little deeper into the realms of website demographics and consider how you can use your analytics data to achieve greater online success.  Read more

Adapting to 'Mobilegeddon' in 5 steps

Wednesday, May 27, 2015

Adapting to Mobilegeddon in 5 stepsAccording to Google, the latest updates to their search algorithm (introduced on April 21st 2015) have now been fully ‘rolled out’. Our "Minimising the effects of Google’s ‘Mobilegeddon’" post gave you the main facts about what exactly was changing this time around, but now that it’s been a couple of weeks since the update, we thought we’d dive in a little deeper and offer some advice on what you should be doing to adapt to the changes.  Read more

Minimising the effects of Google’s ‘Mobilegeddon’

Tuesday, April 28, 2015

Minimising the effects of Googles MobilegeddonYou may have heard about Google’s latest search algorithm changes that are set to hit many businesses, lowering the website rankings of those not deemed to be mobile-friendly. The changes were announced a full two months ago in February and were released on 21st April. They will be rolled out over the next couple of weeks and look set to be the largest changes the search engine have made to their algorithm in recent years.  Read more

4 under-used Google Analytics tools

Tuesday, March 24, 2015

4 under-used Google Analytics toolsEven if you have other tracking systems in place to see how well your website is achieving its goals, there’s every chance that Google Analytics also has something to offer. Packed full of useful tools, it’s free to use and since it’s aligned with the world’s largest search engine, there’s a lot to be gained by making full use of it. In this blog post we cover some of its most useful features.  Read more

7 ways to be SEO smart

Thursday, March 12, 2015

7 ways to be SEO smartIn order to drive traffic to your website, ranking highly on the main search engines should be a crucial part of your website strategy.

In this blog post, we look at the quick-win things that make a difference to SEO success.  Read more

Website launch tips – Part one

Wednesday, February 04, 2015

Website promotion tipsSo, you have a sparkly new company website with plenty of compelling content, beautiful images and fabulous design. It tells your story, showcases your services and makes your products look irresistible. That’s fantastic – now all you need is visitors and lots of them…  Read more

Using Google Plus for SEO

Wednesday, October 22, 2014

Using Google+ for SEOIt’s fair to say that Google+ didn’t start off great.

Although many people had a G+ account (after all, you need one to access Gmail and so on), very few people were active users, and nobody seemed to really understand what it could offer beyond what Facebook and Twitter were already doing. But roll on another two years and the story has changed vastly.  Read more

How to carry out a website comparison study

Tuesday, September 09, 2014

As well as carrying out an audit of your own site every once in a while, it’s important to see how you’re faring against the competition. In this blog post, we explain which areas you should be looking at when carrying out a website comparison study.  Read more

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Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

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