social media

Encouraging brand advocacy

Thursday, November 16, 2017

Encouraging brand advocacyA brand advocate is somebody who loves your product or service. In fact, they love it so much that they spread the word to all their friends, family, neighbours and anyone else who will listen. They might tell people through word-of-mouth, via social media or by writing reviews online. Perhaps they’ll blog about you to their own followers. However they spread the word, for you as a business, brand advocate are the ultimate in PR gold.  Read more

Repurposing old website content

Monday, August 03, 2015

Repurposing your old website contentCreating a steady stream of high-quality, compelling content for your website is a crucial part of establishing yourself as an expert in your field, maintaining brand consistency and providing your visitors with informative, entertaining and inspirational material.  Read more

Website launch tips – Part one

Wednesday, February 04, 2015

Website promotion tipsSo, you have a sparkly new company website with plenty of compelling content, beautiful images and fabulous design. It tells your story, showcases your services and makes your products look irresistible. That’s fantastic – now all you need is visitors and lots of them…  Read more

Ten social media time-savers

Monday, November 24, 2014

Ten social media time-saversWith a limited amount of hours in a day, spending time on social media can be an ongoing challenge for business owners.

Here is a list of time-saving tips to help you plan, deliver and analyse your social strategy in less time.

  Read more

Knowing your website target audience

Monday, November 10, 2014

Knowing your website target audienceIf your website is to be successful in terms of converting visitors into clients or customers, the need to attract the right people in the first place is crucial. If your bounce rate is high, if you have a low level of returning visitors, or if you have few goal conversions, this is probably an area that needs some attention.  Read more

Using Google Plus for SEO

Wednesday, October 22, 2014

Using Google+ for SEOIt’s fair to say that Google+ didn’t start off great.

Although many people had a G+ account (after all, you need one to access Gmail and so on), very few people were active users, and nobody seemed to really understand what it could offer beyond what Facebook and Twitter were already doing. But roll on another two years and the story has changed vastly.  Read more

6 facts about user-generated content

Tuesday, September 23, 2014

6 facts about user-generated content Whether you’re including user-generated content in your current website, or just curious as to how it might increase your visitors’ engagement and your brand recognition, there’s no doubt that innovative use of user-generated content (UGC) is an intriguing idea.

In this blog post, we focus on six facts to get you thinking about the possibilities.  Read more

How to carry out a website comparison study

Tuesday, September 09, 2014

As well as carrying out an audit of your own site every once in a while, it’s important to see how you’re faring against the competition. In this blog post, we explain which areas you should be looking at when carrying out a website comparison study.  Read more

Would you benefit from a vlog?

Tuesday, June 17, 2014

A video log (or ‘vlog’) is simply a blog through the medium of video. Think of it as type of internet TV, where your customers or clients get to see you and hear what you have to say in person.

There are many advantages to using video as a means of reaching your audience. Firstly, and most importantly, when a viewer can see your body language and hear your voice, there is immediately a greater sense of interaction and personal connection.   Read more

Creating a web copy style guide

Tuesday, April 22, 2014

Consistency and coordination are central to effective brand communication, but when you have a large website with several people involved in writing copy, it can be difficult to maintain a single voice across pages. And when you need to coordinate this with printed, email and social communications too, things become even trickier. Enter the style guide.  Read more

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Richard offers excellent value for money, especially for a new business looking to maximise traffic to the site. I have and will continue to recommend Richard in the future. Fabulous job, thank you!

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11 reasons why email marketing matters

Wednesday, February 14, 2018

11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

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