structure

If you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small boutique store. In this blog post, we look at the essential elements that lead to ecommerce website success.  Read more

Appealing to the emotions of your website users is nothing new and certainly something that marketers and branding experts will have plenty of experience and specialist knowledge of. But because the online world is becoming so saturated with content, and because first impressions count, making people feel instantly at home on your site has never been more important.  Read more

In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and led to a change in the way many web designers view content.  Read more

Not everything that’s on your website might be for public consumption. If your site is accessible to staff for example, you might wish to create an area especially for employee access.

And if you already have a website with plenty of free, high-quality content and an audience who are eagerly coming back for more, there could be some financial benefit to having a members-only area of the site.  Read more

Client testimonials are a great way of making your company appear reputable, professional and trustworthy. If a visitor to your site is in any doubt about ordering a product or buying a service, a well-phrased and positioned review from a real-life client can be just what they need to make that decision.  Read more

According to Google, the latest updates to their search algorithm (introduced on April 21st 2015) have now been fully ‘rolled out’. Our "Minimising the effects of Google’s ‘Mobilegeddon’" post gave you the main facts about what exactly was changing this time around, but now that it’s been a couple of weeks since the update, we thought we’d dive in a little deeper and offer some advice on what you should be doing to adapt to the changes.  Read more

You may have heard about Google’s latest search algorithm changes that are set to hit many businesses, lowering the website rankings of those not deemed to be mobile-friendly. The changes were announced a full two months ago in February and were released on 21st April. They will be rolled out over the next couple of weeks and look set to be the largest changes the search engine have made to their algorithm in recent years.  Read more

In order to drive traffic to your website, ranking highly on the main search engines should be a crucial part of your website strategy.

In this blog post, we look at the quick-win things that make a difference to SEO success.  Read more

In a world of high-speed internet connectivity and content overload, where information is available at the click of a mouse and users are increasingly time-pressured, designing a homepage can be daunting.

With only a few seconds to capture the attention of a visitor's instant gratification, how can you be sure of producing a homepage that users will latch onto?  Read more

As well as carrying out an audit of your own site every once in a while, it’s important to see how you’re faring against the competition. In this blog post, we explain which areas you should be looking at when carrying out a website comparison study.  Read more