typography

Giving your brand fluidity

Thursday, January 22, 2015

Giving your brand fluidityBranding used to be about consistency and repetition. Simple logos and taglines were all-important and companies were in control of how their message and brand was portrayed.

But these days, because there are so many platforms, so much social reach, so much more potential for brand communication from a company and its followers, there is an increased need for brand flexibility.  Read more

Is your homepage working for you?

Tuesday, September 16, 2014

Is your homepage working for you? In a world of high-speed internet connectivity and content overload, where information is available at the click of a mouse and users are increasingly time-pressured, designing a homepage can be daunting.

With only a few seconds to capture the attention of a visitor's instant gratification, how can you be sure of producing a homepage that users will latch onto?  Read more

Why we need web-safe font stacks

Tuesday, January 21, 2014

Typography is an absolutely essential part of any website design, affecting not only the look and feel of your site, but the very message it tells. It is therefore imperative that your carefully selected fonts are rendered correctly, and that your site remains as visually consistent as possible for all visitors.  Read more

How to design data

Monday, August 12, 2013

From mind maps, bubble charts, cartograms and wordles to waterfall charts, dot plots, candlestick charts and sparklines, data presentation can get a bit overwhelming. So if you have a range of important and interesting facts and figures that you need to get across to your audience, and you want a bit of artistic flair to boot, what’s the best way to do it? Enter the infographic.  Read more

Flat design trends

Thursday, July 25, 2013

Probably the biggest UI design trend this year, flat design wholeheartedly embraces the ‘less is more’ approach. Stripped back, simple and clean, its aim is to focus on honesty, integrity and functionality, where beauty of form is dependent upon content.  Read more

Typography terminology: Part 4 displays

Tuesday, May 28, 2013

For the final part in our typography series, we’ll be looking at the most varied group of all – display typefaces. With huge differences in mood, style and design technique, there are still some common features, as well as some distinct categories. We’ll take a look at these and explore what display typefaces are all about.  Read more

Typography terminology: Part 3 scripts

Saturday, May 18, 2013

Intended to mimic cursive handwriting, script typefaces can bring freshness and personality to both creative branding design and more unusual web design projects.

Ranging from the graceful, sophisticated elegance of the most formal to the hurried-looking scribbles and characterful doodles of the very casual, they are an incredibly varied group, but a few rules need to be followed in order to use them to best effect.  Read more

Typography terminology: Part 2 sans serifs

Sunday, May 12, 2013

Otherwise known as Grotesques, Egyptians, Antiques, Dorics or Gothics, sans-serif typefaces are those where the letters do not feature the small finishing lines (serifs) at the end of each stroke. This article gives an overview of how sans-serifs have developed and how they can be successfully used.  Read more

Typography terminology: Part 1 serifs

Sunday, May 05, 2013

If you want to avoid typographic clichés, it's important to have a basic understanding of type history and context. Over the next four weeks, we’ll look at the main classifications of typefaces and their key features, starting with serif.  Read more

Creating the visual hierarchy

Sunday, March 17, 2013

A visual hierarchy is the system by which the relative importance of individual design elements on a website or printed document design is made clear to the reader.    Read more

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11 reasons why email marketing matters

Wednesday, February 14, 2018

11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

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