branding 3

A visitor’s emotional engagement

Sunday, September 15, 2013

The purpose of good design is to create an emotional reaction. Psychological studies have show that the majority of people buy according to how they feel rather than what they think, and our emotional responses have direct impact upon our judgement, thoughts and actions.  Read more

8 rules of website redesign

Tuesday, August 06, 2013

With desktop, mobile and social technology developing so rapidly, websites can all too quickly seem clunky and outdated. But whilst it might be tempting to start afresh on a blank page, don’t be too hasty.

Okay, so there might be times when a site is receiving little or no traffic anyway, or is so old that starting again might be the best option, but before you delete anything, you might find that there are more advantages to starting with what you already have.  Read more

Complete Google Map customisation

Tuesday, July 30, 2013

Whether you want to show street directions for customers visiting your company headquarters or want to pinpoint your branch locations, adding a customised map to your website can provide useful information and extra detail for your users. Incorporating your own logo and including locations such as train stations and parking areas make it both functional and user-friendly. But that doesn’t mean it’s exciting.

Luckily, there are plenty of ways in which you can add character and creative flair to what can otherwise be somewhat dull and uninspiring.  Read more

Flat design trends

Thursday, July 25, 2013

Probably the biggest UI design trend this year, flat design wholeheartedly embraces the ‘less is more’ approach. Stripped back, simple and clean, its aim is to focus on honesty, integrity and functionality, where beauty of form is dependent upon content.  Read more

Increase clickthroughs with Google’s rich snippets

Wednesday, July 17, 2013

Want to improve your SEO ranking, generate more traffic to your website and increase your clickthrough rates by up to 30%? Don’t mind spending a little bit of extra time ensuring that this happens? Then Google rich snippets are just what you need.  Read more

Typography terminology: Part 4 displays

Tuesday, May 28, 2013

For the final part in our typography series, we’ll be looking at the most varied group of all – display typefaces. With huge differences in mood, style and design technique, there are still some common features, as well as some distinct categories. We’ll take a look at these and explore what display typefaces are all about.  Read more

Typography terminology: Part 3 scripts

Saturday, May 18, 2013

Intended to mimic cursive handwriting, script typefaces can bring freshness and personality to both creative branding design and more unusual web design projects.

Ranging from the graceful, sophisticated elegance of the most formal to the hurried-looking scribbles and characterful doodles of the very casual, they are an incredibly varied group, but a few rules need to be followed in order to use them to best effect.  Read more

Typography terminology: Part 2 sans serifs

Sunday, May 12, 2013

Otherwise known as Grotesques, Egyptians, Antiques, Dorics or Gothics, sans-serif typefaces are those where the letters do not feature the small finishing lines (serifs) at the end of each stroke. This article gives an overview of how sans-serifs have developed and how they can be successfully used.  Read more

Typography terminology: Part 1 serifs

Sunday, May 05, 2013

If you want to avoid typographic clichés, it's important to have a basic understanding of type history and context. Over the next four weeks, we’ll look at the main classifications of typefaces and their key features, starting with serif.  Read more

Adapting your brand

Sunday, March 03, 2013

In an increasingly fast-paced, consumer-aware society, there is no such thing as static branding.  Read more

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Richard has quite honestly been the best designer we have worked with and this is our fourth website!

From our first meeting through to the sites completion, his creativity and ability to deliver our brief was second to none and we have had countless compliments for our new website. We have also had a notable increase in work since the site went live, which I feel is largely down to the aesthetics he created.

We will undoubtedly be using his company in the future and will happily recommend his services.
Cocktail bar web design

Tom Bronock,
The Cocktail Service

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Get in touch with us today on 01865 522525 and let's kick-start your project.

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Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

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