marketing 2

Using opt-in boxes on your website

Thursday, August 21, 2014

Every business wants a large and active mailing list. Despite the huge benefits of using social media marketing, emails guarantee that your messages will get to the right people (even if they don’t always open them), in the format you choose and without huge expense.   Read more

Would you benefit from a vlog?

Tuesday, June 17, 2014

A video log (or ‘vlog’) is simply a blog through the medium of video. Think of it as type of internet TV, where your customers or clients get to see you and hear what you have to say in person.

There are many advantages to using video as a means of reaching your audience. Firstly, and most importantly, when a viewer can see your body language and hear your voice, there is immediately a greater sense of interaction and personal connection.   Read more

Using video in web design

Saturday, May 24, 2014

Online video marketing is big news. On YouTube there are just under 50,000 videos being viewed every second around the world. Vimeo streamed 4.9 billion videos in 2013 alone, and a third of all online activity is spent watching video. But not only are videos proving their worth in entertainment and educational value, they are also a vital sales, branding and business promotion tool.  Read more

Creating a web copy style guide

Tuesday, April 22, 2014

Consistency and coordination are central to effective brand communication, but when you have a large website with several people involved in writing copy, it can be difficult to maintain a single voice across pages. And when you need to coordinate this with printed, email and social communications too, things become even trickier. Enter the style guide.  Read more

How blogging boosts traffic to your site

Friday, April 11, 2014

There is plenty of evidence to show that when done well, blogging is a sure-fire way to increase traffic to your website. Easy and often free to set up, simple to publicise to a wide audience and very effective as a means of generating new customers and increasing your brand’s social community, blogging has a lot going for it as a marketing strategy.  Read more

Monitoring the effect of social media

Friday, April 04, 2014

So you’ve done your research, chosen your social media platforms and written your social media strategy. You’ve got well-written, well-placed and well-timed content consistently delivered and directly targeted to your audience. But now what?  Read more

The changing face of web copy

Monday, March 17, 2014

In recent years, there has been a huge increase in the need for relevant, intelligent and sharable web copy. So much so that 88% of UK marketers are now using content marketing to drive business. But what difference is all this focus on content actually making to website visitors and to the companies themselves?  Read more

Developing a social media strategy

Wednesday, March 12, 2014

Whether you’re developing a new website, planning a rebrand or want to gain increased interaction and conversion rates for your business, a robust and forward-looking social media strategy should form a central part of your marketing plans.  Read more

Beating paid search results with organic SEO

Thursday, January 30, 2014

Paid search results are increasingly prominent on Google and very few organic results appear above the fold. But is it possible to beat paid search results using only organic SEO? By using features such as images, video snippets, Knowledge Graph, Authorship, Long Form Articles, Google+ and Review Ratings, we will show you how you can boost organic search results and stay at the front of the game.  Read more

The power of storytelling in web design

Wednesday, October 02, 2013

Stories are amazing things. Throughout time they have allowed people to make sense of the world, communicate information and connect with each other. They allow us to simplify complex situations and are a powerful way to persuade and educate. But more than this, stories allow us to create and share new worlds, and visit places we’ve never been. They have incredible emotional impact and the ability to make us laugh or cry.

Because of this, a good story is one that people remember and share. And if you’re designing a website, they can be liquid gold.  Read more

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I gave Richard a very vague brief about how we wanted the general feel for the Harley Wines website and said it'd have to please various parties and that this could lead to a lot of back and forth as we tried to please everyone.While it did lead to a lot of back and forth Richard was patient and helpful throughout, and I never waited long for any response or changes from his end while he had to often wait patiently while I got the green light from various members on my end.

However not once did anyone on my end ask for changes to the style or layout of the website and it's had nothing but praise since it's launch.

Considering we did not have a clear idea of what we needed Richard got the sense of the company and really captured the spirit in a wonderfully laid out and user friendly website. I cannot recommend him highly enough!

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Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

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