marketing 3

Gamification and user engagement

Tuesday, September 24, 2013

Wikipedia defines gamification as ‘the use of game thinking and game mechanics to engage users in solving problems’. They also say that it is used to ‘improve user engagement, return on investment, data quality, timeliness and learning’.  Read more

A visitor’s emotional engagement

Sunday, September 15, 2013

The purpose of good design is to create an emotional reaction. Psychological studies have show that the majority of people buy according to how they feel rather than what they think, and our emotional responses have direct impact upon our judgement, thoughts and actions.  Read more

Writing your digital strategy

Sunday, August 25, 2013

Although businesses will already have overall business and marketing plans in place, there is an increasing need for a separate strategy document specifically for the digital environment. With business plans typically looking three to five years into the future, there’s a need for more nimble plans agile enough to cope with a rapidly-changing online world.  Read more

Increase clickthroughs with Google’s rich snippets

Wednesday, July 17, 2013

Want to improve your SEO ranking, generate more traffic to your website and increase your clickthrough rates by up to 30%? Don’t mind spending a little bit of extra time ensuring that this happens? Then Google rich snippets are just what you need.  Read more

Get your marketing emails opened

Sunday, April 21, 2013

You may be forgiven for thinking that with social media and blogging so prevalent and popular, and with huge company spending budgets for TV, print and internet advertising, simple email marketing campaigns might be becoming a little ‘old hat’.

But with mobile device usage rapidly increasing and still 85% of people using the internet primarily for checking their email, you’d do best not to overlook the power of the marketing email.  Read more

How email can alienate

Monday, April 01, 2013

Email marketing can be one of the most efficient and successful business marketing strategies a company can employ, and has a higher return on investment than either direct mail or traditional advertising.  Read more

5 tips to strengthen your brand online

Monday, September 10, 2012

Having a strong brand image can help potential website customers to relate your name with an industry. When they need the services you provide, who is the first name that springs to mind? If it isn't you (quite yet) take a look at these 5 points.  Read more

6 e-marketing success steps

Friday, July 15, 2011

Creating an email marketing strategy is the best way of targeting your audience to increasing sales or even your reputation. Here's 6 steps to give your campaigns the best chance of success:  Read more

10 ways to build your e-mail subscriber list

Tuesday, July 05, 2011

Starting a newsletter is a great way to stay in touch with customers and prospects by providing valuable information as well as your own promotions. Building a quality list is not always easy though, so here's how you can start yours.  Read more

6 tips for better business blogging

Wednesday, June 29, 2011

Blogging is a great way to offer potential clients some really valuable information. By adding value, you can have people coming back to your site which can be great for your brand. Here's our 6 tips to using a blog to your advantage.  Read more

Request a callback

Filter by category

Post archive

Richard has quite honestly been the best designer we have worked with and this is our fourth website!

From our first meeting through to the sites completion, his creativity and ability to deliver our brief was second to none and we have had countless compliments for our new website. We have also had a notable increase in work since the site went live, which I feel is largely down to the aesthetics he created.

We will undoubtedly be using his company in the future and will happily recommend his services.
Cocktail bar web design

Tom Bronock,
The Cocktail Service

What's next?

Get in touch with us today on 01865 522525 and let's kick-start your project.

Colour Rich custom website design

Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

© Copyright Colour Rich. Privacy