seo 2

How social media can boost sales

Monday, March 24, 2014

Social media is one trend that is here to stay. But business owners also need to ask themselves an important question: can social media boost sales and generate real return on investment? And if so, how?  Read more

Developing a social media strategy

Wednesday, March 12, 2014

Whether you’re developing a new website, planning a rebrand or want to gain increased interaction and conversion rates for your business, a robust and forward-looking social media strategy should form a central part of your marketing plans.  Read more

Beating paid search results with organic SEO

Thursday, January 30, 2014

Paid search results are increasingly prominent on Google and very few organic results appear above the fold. But is it possible to beat paid search results using only organic SEO? By using features such as images, video snippets, Knowledge Graph, Authorship, Long Form Articles, Google+ and Review Ratings, we will show you how you can boost organic search results and stay at the front of the game.  Read more

6 steps to structuring web content

Monday, January 06, 2014

Whilst it might not seem like the most exciting part of web design, website information architecture is essential to making your website navigable and easy for your visitors to use. Guiding users intuitively through the often large amounts of information available on a website needs careful thought, forward planning and attention to detail.  Read more

SEO for responsive websites

Tuesday, November 26, 2013

Responsive websites are great. They allow you to tailor your content and your design to a range of users, regardless of device type, in a variety of situations and locations. They can look beautiful and function perfectly. But that still doesn’t necessarily make them SEO-friendly.

So to help you make sure that all your hard work in responsive design is paying off, here are some areas you will need to consider to make sure that your website is ticking all the right SEO boxes for Google and other search engines.  Read more

Google's Penguin 2.1 survival tips

Tuesday, November 05, 2013

At the start of October, the fifth installment of Google’s Penguin update, Penguin 2.1, was released. Despite being a ‘minor release’, Penguin 2.1 already seems to have had more impact for webmasters than the earlier minor updates of Penguin 1.2 and Penguin 1.3, and is expected to affect approximately 1% of searches.  Read more

8 rules of website redesign

Tuesday, August 06, 2013

With desktop, mobile and social technology developing so rapidly, websites can all too quickly seem clunky and outdated. But whilst it might be tempting to start afresh on a blank page, don’t be too hasty.

Okay, so there might be times when a site is receiving little or no traffic anyway, or is so old that starting again might be the best option, but before you delete anything, you might find that there are more advantages to starting with what you already have.  Read more

Increase clickthroughs with Google’s rich snippets

Wednesday, July 17, 2013

Want to improve your SEO ranking, generate more traffic to your website and increase your clickthrough rates by up to 30%? Don’t mind spending a little bit of extra time ensuring that this happens? Then Google rich snippets are just what you need.  Read more

Surviving Google’s Panda updates

Sunday, March 24, 2013

Google’s Panda (or Farmer) updates are a series of changes to the search engine optimisation algorithm and have been troubling webmasters and business owners since they began a few years ago.   Read more

Why quality web content matters

Tuesday, December 13, 2011

Google have been cracking down on the "black hat" strategies which many websites use to climb the rankings. If a search engine thinks your strategy is stuffed with keywords, full of hidden text or using some other unethical practice, your first page position can soon take a tumble. Worse still, you could see your domain name banned from the search engine.

For this reason, good web page copywriting has never been so important to your rankings. Here's why...  Read more

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Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

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