web design 4

Don’t miss your microcopy

Monday, July 01, 2013

Microcopy is the plethora of small pieces of text that make a website, mobile app or retail product easy to use and consumer-friendly.

The unsung hero of good copywriting, typical examples include words on labels, buttons, menus, notifications, headlines, form elements, checkouts, error message, auto-responders and calls to action. Its purpose is to help clarify, explain and direct, as well as ease a user’s concerns and promote consistent branding Read more

Entering unchartered M-commerce waters

Monday, June 24, 2013

M-commerce (or mobile commerce, to give it its full name) is quickly becoming big business. With some predicting that mobile sales will reach $31 billion by 2018, others estimating $86 billion by 2016, and some going as far as $108 billion by 2017 just in US sales alone, no one seems to really know how quickly this market will develop. But regardless of the statistics, what is clear is that mobile commerce is growing, and growing fast.  Read more

Responsive design possibilities: Part 2

Sunday, June 16, 2013

In our last blog post, we looked at some of the ways designers are using responsive web design to deal effectively and imaginatively with images, layouts and navigation, but of course these are not the only elements of a webpage. So this week, we’re going to extend the topic to include some more advanced design features, focusing on some of the latest approaches to handling forms, tables and iframes.  Read more

Responsive design possibilities: Part 1

Monday, June 10, 2013

In this blog post, we’re going to have a brief look at some of the up-and-coming stars of the responsive web design world, and how images, layout and navigation issues are being addressed. Here’s a roundup of some of the potential solutions.  Read more

How to use HTML5’s responsive element

Sunday, June 02, 2013

Creating adaptive images for the web is frequently a source of frustration and compromise. Web designers often struggle with the choice of using large, high-resolution images scaled down for small devices, or compromising on quality by using lower-resolution images, which look terrible when scaled up for larger monitors.

To solve this problem, the W3C has been exploring the HTML Responsive Images Extension, which makes use of a new <picture> element.   Read more

Typography terminology: Part 4 displays

Tuesday, May 28, 2013

For the final part in our typography series, we’ll be looking at the most varied group of all – display typefaces. With huge differences in mood, style and design technique, there are still some common features, as well as some distinct categories. We’ll take a look at these and explore what display typefaces are all about.  Read more

Typography terminology: Part 3 scripts

Saturday, May 18, 2013

Intended to mimic cursive handwriting, script typefaces can bring freshness and personality to both creative branding design and more unusual web design projects.

Ranging from the graceful, sophisticated elegance of the most formal to the hurried-looking scribbles and characterful doodles of the very casual, they are an incredibly varied group, but a few rules need to be followed in order to use them to best effect.  Read more

Typography terminology: Part 2 sans serifs

Sunday, May 12, 2013

Otherwise known as Grotesques, Egyptians, Antiques, Dorics or Gothics, sans-serif typefaces are those where the letters do not feature the small finishing lines (serifs) at the end of each stroke. This article gives an overview of how sans-serifs have developed and how they can be successfully used.  Read more

Typography terminology: Part 1 serifs

Sunday, May 05, 2013

If you want to avoid typographic clichés, it's important to have a basic understanding of type history and context. Over the next four weeks, we’ll look at the main classifications of typefaces and their key features, starting with serif.  Read more

Mobile assumptions

Sunday, April 14, 2013

Things have come a long way from car phones and personal pagers, but not everyone has the same definition of ‘mobile’. So let’s try and dispell a few myths about mobile web design Read more

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Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

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