Google have been cracking down on the “black hat” strategies which many websites use to climb the rankings. If a search engine thinks your strategy is stuffed with keywords, full of hidden text or using some other unethical practice, your first page position can soon take a tumble. Worse still, you could see your domain name banned from the search engine.
For this reason, good web page copywriting has never been so important to your rankings. Here’s why…
1. Google’s algorithm does have limitations
This means it’s still possible for unethical sites to slip through their net, and basically allowing content to climb the rankings that doesn’t deserve to be there. However, there are human based search engines which are now gaining a market share. Web content displayed through these engines are controlled by the user, so content without relevance eventually gets filtered out. Although this isn’t mainstream yet, the sites with great content will be better placed when this becomes the norm.
2. There is some criticism in the way certain sites are intrusive to users
So search engines have been forced to deal with companies which use these techniques to gain an advantage. Due to this discontent, Google have taking notice of what users have to say, and changed to provide a better user experience. Therefore this again shows that focusing on true quality is the way to go.
3. Google has knocked back sites which are full of mediocre content that dominate the top ranking spots
By changing their algorithm, some really well known websites which produce masses of content have taken a hit. This is designed to encourage everyone to produce content which is relative, and provides real value to anyone reading it. In order to stay in-line with Google’s and Yahoo’s best practices, produce great web copy – there is no short cut!