In our last blog post, we looked at how to create a website audience profile to define and target your website visitors, and discussed the importance of understanding your user demographics, psychographics, geographics and behaviours.
Today we will dive a little deeper into the realms of website demographics and consider how you can use your analytics data to achieve greater online success. Read more
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Cyance are the creators of the predictive marketing platform "Nexus", which analyses business profiles and buyer behaviour signals to identify the companies most likely to buy from you.
We were tasked with producing the platform's new branding, and we went about this by initially creating a set of Nexus brand guidelines for both online and offline material.
We then produced a series of UI designs for integration into the platform, designed to improve the dashboard user experience with a clean, uncluttered look.
The new dashboard UX design pulled together a series charts, dropdowns, data tables, tooltips, forms and icons to provide the user with a uniform, intuitive interface.
We were tasked with producing the platform's new branding, and we went about this by initially creating a set of Nexus brand guidelines for both online and offline material.
We then produced a series of UI designs for integration into the platform, designed to improve the dashboard user experience with a clean, uncluttered look.
The new dashboard UX design pulled together a series charts, dropdowns, data tables, tooltips, forms and icons to provide the user with a uniform, intuitive interface.
