Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions. Read more
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Cyance are the creators of the predictive marketing platform "Nexus", which analyses business profiles and buyer behaviour signals to identify the companies most likely to buy from you.
We were tasked with producing the platform's new branding, and we went about this by initially creating a set of Nexus brand guidelines for both online and offline material.
We then produced a series of UI designs for integration into the platform, designed to improve the dashboard user experience with a clean, uncluttered look.
The new dashboard UX design pulled together a series charts, dropdowns, data tables, tooltips, forms and icons to provide the user with a uniform, intuitive interface.
We were tasked with producing the platform's new branding, and we went about this by initially creating a set of Nexus brand guidelines for both online and offline material.
We then produced a series of UI designs for integration into the platform, designed to improve the dashboard user experience with a clean, uncluttered look.
The new dashboard UX design pulled together a series charts, dropdowns, data tables, tooltips, forms and icons to provide the user with a uniform, intuitive interface.
