If you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant. Read more
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Cyance are the creators of the predictive marketing platform "Nexus", which analyses business profiles and buyer behaviour signals to identify the companies most likely to buy from you.
We were tasked with producing the platform's new branding, and we went about this by initially creating a set of Nexus brand guidelines for both online and offline material.
We then produced a series of UI designs for integration into the platform, designed to improve the dashboard user experience with a clean, uncluttered look.
The new dashboard UX design pulled together a series charts, dropdowns, data tables, tooltips, forms and icons to provide the user with a uniform, intuitive interface.
We were tasked with producing the platform's new branding, and we went about this by initially creating a set of Nexus brand guidelines for both online and offline material.
We then produced a series of UI designs for integration into the platform, designed to improve the dashboard user experience with a clean, uncluttered look.
The new dashboard UX design pulled together a series charts, dropdowns, data tables, tooltips, forms and icons to provide the user with a uniform, intuitive interface.
