Inside Design 11

Usability testing is a technique used to measure how well a product meets its intended purpose. In the website world, this means how easily a website or app can be used by an average person and that can lead to higher conversion rates. Like any testing of this sort, various factors come into play.  Read more

Email marketing can be one of the most efficient and successful business marketing strategies a company can employ, and has a higher return on investment than either direct mail or traditional advertising.  Read more

Google’s Panda (or Farmer) updates are a series of changes to the search engine optimisation algorithm and have been troubling webmasters and business owners since they began a few years ago.   Read more

A visual hierarchy is the system by which the relative importance of individual design elements on a website or printed document design is made clear to the reader.    Read more

‘Responsive Web Design’ (RWD) is a method of customising web interfaces for easy reading and navigation across a range of devices, all of which are served from the same website, negating the need to have a separate desktop and mobile web design.  Read more

In an increasingly fast-paced, consumer-aware society, there is no such thing as static branding.  Read more

There are so many typefaces available to choose from that selecting just one or two for your project can seem a daunting task. Here’s a quick round-up of what you need to consider.  Read more

Your website is the first point of communication between you and your customers. Therefore the importance of a unique, creative web design in Oxford or any highly competitive city is essential to separate yourself from the competition.  Read more

All web designs aim to communicate with the visitor. But crowding everything together is one way of making sure that information is not clear to anyone. With the use of white space and minimal web design, readers can find with they want easily, while you have control over what areas of a page grab the attention. Simplicity shouldn’t be underrated.   Read more

Having a strong brand image can help potential website customers to relate your name with an industry. When they need the services you provide, who is the first name that springs to mind? If it isn't you (quite yet) take a look at these 5 points.  Read more