Inside Design 12

Build interest with a Coming Soon page

Saturday, May 05, 2012

Holding pages, or coming soon pages don't have to be bland web templates that say nothing more than "Website coming soon!" Instead, they can be a useful marketing tool in the build-up to your web site launch.

Here's how to create a bit of hype and have people coming back to your web page even before your finished site goes live.   Read more

Cut out shopping cart abandonment

Saturday, February 11, 2012

With some online stores experiencing abandonment rates of 50% and over, a good checkout process is important in allowing customers to shop without distraction or overly -complex procedures.

If you find your website conversion rate is lower than you would like, take a look at the following areas to bump up your completion percentage:   Read more

Why quality web content matters

Tuesday, December 13, 2011

Google have been cracking down on the "black hat" strategies which many websites use to climb the rankings. If a search engine thinks your strategy is stuffed with keywords, full of hidden text or using some other unethical practice, your first page position can soon take a tumble. Worse still, you could see your domain name banned from the search engine.

For this reason, good web page copywriting has never been so important to your rankings. Here's why...  Read more

Creating website structure with fonts

Wednesday, November 09, 2011

The typography used in a good web design can really make it all come together, and give a touch of individuality.

The use of good type alongside suitable colours and images, can create a website structure which helps the reader to move across the page.   Read more

6 e-marketing success steps

Friday, July 15, 2011

Creating an email marketing strategy is the best way of targeting your audience to increasing sales or even your reputation. Here's 6 steps to give your campaigns the best chance of success:  Read more

10 ways to build your e-mail subscriber list

Tuesday, July 05, 2011

Starting a newsletter is a great way to stay in touch with customers and prospects by providing valuable information as well as your own promotions. Building a quality list is not always easy though, so here's how you can start yours.  Read more

6 tips for better business blogging

Wednesday, June 29, 2011

Blogging is a great way to offer potential clients some really valuable information. By adding value, you can have people coming back to your site which can be great for your brand. Here's our 6 tips to using a blog to your advantage.  Read more

Great website thank you pages

Monday, June 27, 2011

Every web site contact form, sign up form or purchase usually results in some kind of thank you page. However, most businesses simply use the bland, default place holder.

Instead, start to use them more effectively. Make them a part of your web site user experience rather than a dead-end which give the visitor nowhere else to go.   Read more

Colour which...?

Wednesday, May 11, 2011

Choosing colours which compliment each other is all part of building a website which works visually. But choosing the right combinations can be the difference between someone clicking the Buy button...or the "x" in the right corner of their browser.

I've had a look at the various options you might consider for your web site, and how you can use different shades to your advantage.  Read more

Responsive, responder marketing

Tuesday, May 10, 2011

E-mail marketing autoresponders are one of the most powerful online marketing tools around, allowing you to provide information instantly and automatically to site visitors.

However, knowing how to use this great facility to your advantage is not so obvious. So here's a look at how you can apply them to save time and increase sales.  Read more

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I gave Richard a very vague brief about how we wanted the general feel for the Harley Wines website and said it'd have to please various parties and that this could lead to a lot of back and forth as we tried to please everyone.While it did lead to a lot of back and forth Richard was patient and helpful throughout, and I never waited long for any response or changes from his end while he had to often wait patiently while I got the green light from various members on my end.

However not once did anyone on my end ask for changes to the style or layout of the website and it's had nothing but praise since it's launch.

Considering we did not have a clear idea of what we needed Richard got the sense of the company and really captured the spirit in a wonderfully laid out and user friendly website. I cannot recommend him highly enough!

What's next?

Get in touch with us today on 01865 522525 and let's kick-start your project.

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Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

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