Inside Design 4

Even if you have other tracking systems in place to see how well your website is achieving its goals, there’s every chance that Google Analytics also has something to offer. Packed full of useful tools, it’s free to use and since it’s aligned with the world’s largest search engine, there’s a lot to be gained by making full use of it. In this blog post we cover some of its most useful features.  Read more

It’s all well and good having a wonderfully stylish website that makes your company look great and your team masters of the known universe, but if your visitors are not converting into paying customers, your site isn’t doing its job. After all, that’s what it’s there for, right? And form should always follow function.  Read more

In order to drive traffic to your website, ranking highly on the main search engines should be a crucial part of your website strategy.

In this blog post, we look at the quick-win things that make a difference to SEO success.  Read more

Email marketing has been around for a long time – over forty years, in fact. Yet its cost-effectiveness, time-effectiveness and ease of use means that it remains one of the best ways to successfully reach a large number of people.

With around 4 billion email accounts worldwide and 91% of consumers using their email accounts at least once a day, email marketing is still alive and kicking!  Read more

Colour has a huge impact on any website, so choosing and implementing the perfect palette is a central part of your site’s design process.

In this blog post, we answer some basic questions about choosing colours for your design.  Read more

Continuing with the theme of new website promotion, this week’s blog post focuses on three areas: paid advertising, email marketing and old-school methods.

By using these techniques in conjunction with SEO, social media and so on, you can really ensure that potential visitors are engaged and filtered through to your website, the heart of your marketing efforts.  Read more

So, you have a sparkly new company website with plenty of compelling content, beautiful images and fabulous design. It tells your story, showcases your services and makes your products look irresistible. That’s fantastic – now all you need is visitors and lots of them…  Read more

Branding used to be about consistency and repetition. Simple logos and taglines were all-important and companies were in control of how their message and brand was portrayed.

But these days, because there are so many platforms, so much social reach, so much more potential for brand communication from a company and its followers, there is an increased need for brand flexibility.  Read more

Finding time to stay up-to-date with current trends in web design can be a challenge, but is of utmost importance in the world of technology today.

Although technologies themselves don’t change quickly – because they take a long time to be developed and tested – the same cannot be said for the application of existing technologies, which evolve at a rapid pace in all kinds of new ways.  Read more

Landing pages are web pages designed with only one goal – to turn visitors into conversions.

Whether that conversion is a newsletter sign-up, a direct purchase or the booking of a face-to-face appointment, a landing page should focus on that task and nothing else.  Read more