Inside Design 4

4 under-used Google Analytics tools

Tuesday, March 24, 2015

4 under-used Google Analytics toolsEven if you have other tracking systems in place to see how well your website is achieving its goals, there’s every chance that Google Analytics also has something to offer. Packed full of useful tools, it’s free to use and since it’s aligned with the world’s largest search engine, there’s a lot to be gained by making full use of it. In this blog post we cover some of its most useful features.  Read more

How to turn your website into a conversion hub

Wednesday, March 18, 2015

How to turn your website into a conversion hubIt’s all well and good having a wonderfully stylish website that makes your company look great and your team masters of the known universe, but if your visitors are not converting into paying customers, your site isn’t doing its job. After all, that’s what it’s there for, right? And form should always follow function.  Read more

7 ways to be SEO smart

Thursday, March 12, 2015

7 ways to be SEO smartIn order to drive traffic to your website, ranking highly on the main search engines should be a crucial part of your website strategy.

In this blog post, we look at the quick-win things that make a difference to SEO success.  Read more

Email marketing tips and tricks

Tuesday, March 03, 2015

Email marketing tipsEmail marketing has been around for a long time – over forty years, in fact. Yet its cost-effectiveness, time-effectiveness and ease of use means that it remains one of the best ways to successfully reach a large number of people.

With around 4 billion email accounts worldwide and 91% of consumers using their email accounts at least once a day, email marketing is still alive and kicking!  Read more

How to use colour on your website

Monday, February 16, 2015

Website promotion tipsColour has a huge impact on any website, so choosing and implementing the perfect palette is a central part of your site’s design process.

In this blog post, we answer some basic questions about choosing colours for your design.  Read more

Website launch tips – Part two

Tuesday, February 10, 2015

Website promotion tipsContinuing with the theme of new website promotion, this week’s blog post focuses on three areas: paid advertising, email marketing and old-school methods.

By using these techniques in conjunction with SEO, social media and so on, you can really ensure that potential visitors are engaged and filtered through to your website, the heart of your marketing efforts.  Read more

Website launch tips – Part one

Wednesday, February 04, 2015

Website promotion tipsSo, you have a sparkly new company website with plenty of compelling content, beautiful images and fabulous design. It tells your story, showcases your services and makes your products look irresistible. That’s fantastic – now all you need is visitors and lots of them…  Read more

Giving your brand fluidity

Thursday, January 22, 2015

Giving your brand fluidityBranding used to be about consistency and repetition. Simple logos and taglines were all-important and companies were in control of how their message and brand was portrayed.

But these days, because there are so many platforms, so much social reach, so much more potential for brand communication from a company and its followers, there is an increased need for brand flexibility.  Read more

Keeping current with web technology and trends

Monday, December 15, 2014

Keeping current with web technology and trendsFinding time to stay up-to-date with current trends in web design can be a challenge, but is of utmost importance in the world of technology today.

Although technologies themselves don’t change quickly – because they take a long time to be developed and tested – the same cannot be said for the application of existing technologies, which evolve at a rapid pace in all kinds of new ways.  Read more

Creating highly successful landing pages

Monday, December 01, 2014

Creating highly successful landing pagesLanding pages are web pages designed with only one goal – to turn visitors into conversions.

Whether that conversion is a newsletter sign-up, a direct purchase or the booking of a face-to-face appointment, a landing page should focus on that task and nothing else.  Read more

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At our request, Colour Rich devised a website from scratch for Bagatelle Toys, a retail toy shop in Henley-on-Thames.

The website was attractive and we received positive feedback from it both in regard to its ease of use and design. They also assisted in uploading our products on to the website, as well as monitoring efficiently the amount and success of the traffic into the website.

What's next?

Get in touch with us today on 01865 522525 and let's kick-start your project.

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Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

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