marketing

11 reasons why email marketing matters

Wednesday, February 14, 2018

11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

Encouraging brand advocacy

Thursday, November 16, 2017

Encouraging brand advocacyA brand advocate is somebody who loves your product or service. In fact, they love it so much that they spread the word to all their friends, family, neighbours and anyone else who will listen. They might tell people through word-of-mouth, via social media or by writing reviews online. Perhaps they’ll blog about you to their own followers. However they spread the word, for you as a business, brand advocate are the ultimate in PR gold.  Read more

A closer look at website geographics

Thursday, October 12, 2017

A closer look at website geographicsOur recent blog posts have focused on website audience profiling, demographics and psychographics.

Today is the turn of website geographics and how knowing and understanding where your visitors are coming from can make a real difference to the success of your site content, your online marketing strategy and to your website as a whole.  Read more

Emotional web design

Thursday, May 11, 2017

Using Chrome Developer ToolsAppealing to the emotions of your website users is nothing new and certainly something that marketers and branding experts will have plenty of experience and specialist knowledge of. But because the online world is becoming so saturated with content, and because first impressions count, making people feel instantly at home on your site has never been more important.  Read more

Repurposing old website content

Monday, August 03, 2015

Repurposing your old website contentCreating a steady stream of high-quality, compelling content for your website is a crucial part of establishing yourself as an expert in your field, maintaining brand consistency and providing your visitors with informative, entertaining and inspirational material.  Read more

Email marketing tips and tricks

Tuesday, March 03, 2015

Email marketing tipsEmail marketing has been around for a long time – over forty years, in fact. Yet its cost-effectiveness, time-effectiveness and ease of use means that it remains one of the best ways to successfully reach a large number of people.

With around 4 billion email accounts worldwide and 91% of consumers using their email accounts at least once a day, email marketing is still alive and kicking!  Read more

Website launch tips – Part two

Tuesday, February 10, 2015

Website promotion tipsContinuing with the theme of new website promotion, this week’s blog post focuses on three areas: paid advertising, email marketing and old-school methods.

By using these techniques in conjunction with SEO, social media and so on, you can really ensure that potential visitors are engaged and filtered through to your website, the heart of your marketing efforts.  Read more

Website launch tips – Part one

Wednesday, February 04, 2015

Website promotion tipsSo, you have a sparkly new company website with plenty of compelling content, beautiful images and fabulous design. It tells your story, showcases your services and makes your products look irresistible. That’s fantastic – now all you need is visitors and lots of them…  Read more

Giving your brand fluidity

Thursday, January 22, 2015

Giving your brand fluidityBranding used to be about consistency and repetition. Simple logos and taglines were all-important and companies were in control of how their message and brand was portrayed.

But these days, because there are so many platforms, so much social reach, so much more potential for brand communication from a company and its followers, there is an increased need for brand flexibility.  Read more

Knowing your website target audience

Monday, November 10, 2014

Knowing your website target audienceIf your website is to be successful in terms of converting visitors into clients or customers, the need to attract the right people in the first place is crucial. If your bounce rate is high, if you have a low level of returning visitors, or if you have few goal conversions, this is probably an area that needs some attention.  Read more

Request a callback

Filter by category

Post archive

Colour Rich designed a modern, bespoke website from scratch for Amelies Estate Agency which far exceeded even my own expectations.

The site is easy to use and stands out from our competitors for its unique design and ease of use. Richard has continuously been a support from the outset is always happy to answer any queries.

Richard offers excellent value for money, especially for a new business looking to maximise traffic to the site. I have and will continue to recommend Richard in the future. Fabulous job, thank you!

What's next?

Get in touch with us today on 01993 883767 and let's kick-start your project.

Colour Rich custom website design

11 reasons why email marketing matters

Wednesday, February 14, 2018

11 reasons why email marketing mattersIf you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

© Copyright Colour Rich. Privacy