10 email marketing subject line tips

Thursday, February 10, 2011 by Richard Howe

The subject line is the first thing your email subscribers see, so it's important to give this the attention it deserves.

Here's 10 tips to improve yours...

1. Check the papers

Their headlines are usually very short, and highlight the story's facts in a very small amount of space. The same principles should be used in your email subjects. Let the reader know what your message is about, and what's in it for them.

There is only a fine line between a great subject, and something that an email filter will consider as spam. Run your email marketing subject line and body through a spam checker to test your paragraphs if in any doubt. Two things to definitely avoid are subject lines with all capitals, and exclamation marks...especially several of them in a row.

3. Don't recycle subjects

These will become too familiar to the reader, especially in a series for the same product or service. The intrigue of your marketing emails will be lost this way.

4. Don't repeat yourself

If your "from" email address includes your company name, don't repeat this in the subject line as that will take up valuable characters. Instead, if your newsletter has a name, consider using this. That way, if your marketing email ends up in the reader's junk folder, they can spot it at a glance amongst everything else.

5. List key info

List key information in the first 50 characters. Any secondary information can come after this. Also ensure your subject isn't so long it gets cut off half way through a keyword. 

6. Create a convo

Create an on-going conversation by sending your email templates out frequently. By sending once every week or every 2 weeks, you should soon be able to tell which topics get your subscribers reading the most. You can then use keywords related to these topics to capture the reader's initial interest.

7. Create urgency

Create urgency with a deadline. "Half price today only" for example, creates this need for an action before it's too late. You could even build up to the final day with a series of emails, counting down from 5 or 7 days.

8. Use free, freely

Using the word "Free" isn't the big no-no it's made out to be. It can be used providing it's not the first word of the sentence or with exclamation marks. People still respond to this word, so any emarketing that does get caught by certain filters, will be out weighed by the open rates of the successful recipients.

9. Keep the trust

Don't distort the subject line to boost your open rates. If a reader doesn't think your marketing subject line reflects the content, they are going to think you're untrustworthy and think twice about buying from you.

10. Test...test...test. Test.

Keep testing different styles of subject line to see what works best for your list. Don't rush the creation of this, or just put anything down as an after thought. Try email split testing your subject line on a small segment of your list and see how they respond. If it seems to be working, send it out the rest of the group.

Your comments

Post has no comments.

Post a Comment

Captcha Image

Request a callback

Filter by category

Post archive

I had a strong vision of how I wanted my website to look and function and Richard has totally fulfilled the brief and more.

He is efficient, quick and creative and his a can-do attitude has meant that my launch has gone off without a hitch which is invaluable.

I now have a great online brand, a CMS that I can update myself easily, amazing analytics, as well as my own mail-out system that even the most computer illiterate could use.

If I get stuck Richard always gets back to my endless queries and I would recommend him to anyone.
Beauty web design

Susannah Taylor,
Get the Gloss

What's next?

Get in touch with us today on 01865 522525 and let's kick-start your project.

Colour Rich custom website design

Web design trends in 2020

Wednesday, March 18, 2020

Web design trends in 2020Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

© Copyright Colour Rich. Privacy