Inside Design

If you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

If you’re serious about engaging with your website visitors and ensuring they are kept informed or entertained, it’s likely that you have some kind of video content. There’s nothing quite like a video to inspire, motivate, encourage brand trust and tell your story.  Read more

A brand advocate is somebody who loves your product or service. In fact, they love it so much that they spread the word to all their friends, family, neighbours and anyone else who will listen. They might tell people through word-of-mouth, via social media or by writing reviews online. Perhaps they’ll blog about you to their own followers. However they spread the word, for you as a business, brand advocate are the ultimate in PR gold.  Read more

Our recent blog posts have focused on website audience profiling, demographics and psychographics.

Today is the turn of website geographics and how knowing and understanding where your visitors are coming from can make a real difference to the success of your site content, your online marketing strategy and to your website as a whole.  Read more

Following on from last week’s blog post about website demographics, we will step further into the stories behind your analytical figures to find out just who your audience are, how they behave and what motivates them.  Read more

In our last blog post, we looked at how to create a website audience profile to define and target your website visitors, and discussed the importance of understanding your user demographics, psychographics, geographics and behaviours.

Today we will dive a little deeper into the realms of website demographics and consider how you can use your analytics data to achieve greater online success.  Read more

Defining and targeting your audience is absolutely critical when it comes to the success of your website. If your site is tailored to the wrong type of visitor, they will leave feeling disappointed and not convert into a paying customer or brand advocate.   Read more

If you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small boutique store. In this blog post, we look at the essential elements that lead to ecommerce website success.  Read more

Appealing to the emotions of your website users is nothing new and certainly something that marketers and branding experts will have plenty of experience and specialist knowledge of. But because the online world is becoming so saturated with content, and because first impressions count, making people feel instantly at home on your site has never been more important.  Read more

Whether you’re a web developer or a website owner, being able to quickly and easily view, edit and debug your website is essential. One way to do this is with a tool built right into your browser - Chrome’s own Developer Tools. In this blog post, we will take an introductory look at what these tools do and how you can use them to monitor and improve your site.  Read more