Inside Design

Web design has changed an awful lot over the years. Most people would assume that web design is as changeable as fashion design - a constant flux of styles and trends which are hot one second and not the next. But, one of the biggest overarching movements within web design has been the growing dominance of focusing on user feedback to guide design decisions.  Read more

In the past few years, ‘headless eCommerce’ has been touted as the future of online retail, and there are plenty of enterprise-class eCommerce platforms supporting and advocating this type of architecture.  Read more

Google made over 3,200 changes to their search algorithm last year. That’s nearly 9 a day. It’s a crazy number of changes for the modern web professional to keep on top of (amongst all the other things that they have to do). At the same time, SEO is incredibly valuable for those wanting to drive up traffic and site visits.  Read more

The final part in our series looking at what the year ahead has in store for the world of WordPress. As we hit the last instalment, here are some of the theme, collaboration and VR trends we’ve identified for 2020.  Read more

This is the second in our three part series looking at what the year ahead has in store for the world of WordPress. As we mentioned last week, the coming is looking pretty exciting for the WordPress ecosystem. Here are some more trends to keep a look out for in 2020.  Read more

This is the first in our three part series looking at what the year ahead has in store for the world of WordPress. As we bring in a new decade, we thought it would be an ideal time to look ahead at what the WordPress ecosystem has in store for the next year.   Read more

If you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant.  Read more

If you’re serious about engaging with your website visitors and ensuring they are kept informed or entertained, it’s likely that you have some kind of video content. There’s nothing quite like a video to inspire, motivate, encourage brand trust and tell your story.  Read more

A brand advocate is somebody who loves your product or service. In fact, they love it so much that they spread the word to all their friends, family, neighbours and anyone else who will listen. They might tell people through word-of-mouth, via social media or by writing reviews online. Perhaps they’ll blog about you to their own followers. However they spread the word, for you as a business, brand advocate are the ultimate in PR gold.  Read more

Our recent blog posts have focused on website audience profiling, demographics and psychographics.

Today is the turn of website geographics and how knowing and understanding where your visitors are coming from can make a real difference to the success of your site content, your online marketing strategy and to your website as a whole.  Read more