Encouraging brand advocacy

Thursday, November 16, 2017

Encouraging brand advocacyA brand advocate is somebody who loves your product or service. In fact, they love it so much that they spread the word to all their friends, family, neighbours and anyone else who will listen. They might tell people through word-of-mouth, via social media or by writing reviews online. Perhaps they’ll blog about you to their own followers. However they spread the word, for you as a business, brand advocate are the ultimate in PR gold.  Read more

A closer look at website geographics

Thursday, October 12, 2017

A closer look at website geographicsOur recent blog posts have focused on website audience profiling, demographics and psychographics.

Today is the turn of website geographics and how knowing and understanding where your visitors are coming from can make a real difference to the success of your site content, your online marketing strategy and to your website as a whole.  Read more

A closer look at website psychographics

Thursday, September 28, 2017

A closer look at website psychographicsFollowing on from last week’s blog post about website demographics, we will step further into the stories behind your analytical figures to find out just who your audience are, how they behave and what motivates them.  Read more

A closer look at website demographics

Tuesday, September 12, 2017

A closer look at website demographicsIn our last blog post, we looked at how to create a website audience profile to define and target your website visitors, and discussed the importance of understanding your user demographics, psychographics, geographics and behaviours.

Today we will dive a little deeper into the realms of website demographics and consider how you can use your analytics data to achieve greater online success.  Read more

How to create a website audience profile

Tuesday, September 05, 2017

How to create a website audience profileDefining and targeting your audience is absolutely critical when it comes to the success of your website. If your site is tailored to the wrong type of visitor, they will leave feeling disappointed and not convert into a paying customer or brand advocate.   Read more

Ecommerce website success

Thursday, August 10, 2017

Ecommerce website successIf you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small boutique store. In this blog post, we look at the essential elements that lead to ecommerce website success.  Read more

Emotional web design

Thursday, May 11, 2017

Using Chrome Developer ToolsAppealing to the emotions of your website users is nothing new and certainly something that marketers and branding experts will have plenty of experience and specialist knowledge of. But because the online world is becoming so saturated with content, and because first impressions count, making people feel instantly at home on your site has never been more important.  Read more

Using Chrome Developer Tools

Tuesday, December 06, 2016

Using Chrome Developer ToolsWhether you’re a web developer or a website owner, being able to quickly and easily view, edit and debug your website is essential. One way to do this is with a tool built right into your browser - Chrome’s own Developer Tools. In this blog post, we will take an introductory look at what these tools do and how you can use them to monitor and improve your site.  Read more

Long-form web content and the ‘Snow Fall’ effect

Monday, September 12, 2016

Long-form web content and the ‘Snow Fall’ effectIn December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and led to a change in the way many web designers view content.  Read more

7 rules for small business mobile apps

Monday, March 07, 2016

7 rules for small business mobile appsIf you have made a decision to have a mobile app developed for your small business, you probably don’t plan on engineering it yourself. Instead, you will be turning to a professional software development service provider to get the job done.

But even if you are not taking care of the technical side of things directly, the functionality and ultimate success will be down to you.  Read more

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When I began my first start-up adventure, I knew that building a full-featured e-commerce site would be challenging, but Richard made it feel easy!

First and foremost, Richard is a talented designer, who was able to hear my vision for my site and then make it a zillion times better. I could not be happier with the site, which is beautiful, clean, user-friendly and professional.
While his design skills are superb, I will hire Richard again and again because he is an excellent partner.

As a non-technical solopreneur, I needed a designer who could work with - and manage - me. He is an excellent communicator, who made sure I understood and could anticipate what was needed from me at each stage of the building process. He is also a patient and willing teacher.

Thank you, Richard! I could not have done it without you.

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Encouraging brand advocacy

Thursday, November 16, 2017

Encouraging brand advocacyA brand advocate is somebody who loves your product or service. In fact, they love it so much that they spread the word to all their friends, family, neighbours and anyone else who will listen. They might tell people through word-of-mouth, via social media or by writing reviews online. Perhaps they’ll blog about you to their own followers. However they spread the word, for you as a business, brand advocate are the ultimate in PR gold.  Read more

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