In our last blog post, we looked at how to create a website audience profile to define and target your website visitors, and discussed the importance of understanding your user demographics, psychographics, geographics and behaviours.

Today we will dive a little deeper into the realms of website demographics and consider how you can use your analytics data to achieve greater online success.  Read more

Defining and targeting your audience is absolutely critical when it comes to the success of your website. If your site is tailored to the wrong type of visitor, they will leave feeling disappointed and not convert into a paying customer or brand advocate.   Read more

Appealing to the emotions of your website users is nothing new and certainly something that marketers and branding experts will have plenty of experience and specialist knowledge of. But because the online world is becoming so saturated with content, and because first impressions count, making people feel instantly at home on your site has never been more important.  Read more

Whether you’re a web developer or a website owner, being able to quickly and easily view, edit and debug your website is essential. One way to do this is with a tool built right into your browser - Chrome’s own Developer Tools. In this blog post, we will take an introductory look at what these tools do and how you can use them to monitor and improve your site.  Read more

If you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small boutique store. In this blog post, we look at the essential elements that lead to ecommerce website success.  Read more

In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and led to a change in the way many web designers view content.  Read more

If you have made a decision to have a mobile app developed for your small business, you probably don’t plan on engineering it yourself. Instead, you will be turning to a professional software development service provider to get the job done.

But even if you are not taking care of the technical side of things directly, the functionality and ultimate success will be down to you.  Read more

Not everything that’s on your website might be for public consumption. If your site is accessible to staff for example, you might wish to create an area especially for employee access.

And if you already have a website with plenty of free, high-quality content and an audience who are eagerly coming back for more, there could be some financial benefit to having a members-only area of the site.  Read more

Adding audio to your website can be highly beneficial for many reasons and really serve to broaden and enhance the user experience. From up-to-the-minute podcasts and step-by-step guides to interviews, music or live radio, audio allows your users to become more immersed in your website and creates variety, entertainment and engagement.  Read more

Animation on your website can change it from a still, dull-looking page into something really dynamic and exciting. In our post this week, we take a look at the things you need to bear in mind when planning an animation project.  Read more