A closer look at website demographics

Tuesday, September 12, 2017

A closer look at website demographicsIn our last blog post, we looked at how to create a website audience profile to define and target your website visitors, and discussed the importance of understanding your user demographics, psychographics, geographics and behaviours.

Today we will dive a little deeper into the realms of website demographics and consider how you can use your analytics data to achieve greater online success.  Read more

How to create a website audience profile

Tuesday, September 05, 2017

How to create a website audience profileDefining and targeting your audience is absolutely critical when it comes to the success of your website. If your site is tailored to the wrong type of visitor, they will leave feeling disappointed and not convert into a paying customer or brand advocate.   Read more

Emotional web design

Thursday, May 11, 2017

Using Chrome Developer ToolsAppealing to the emotions of your website users is nothing new and certainly something that marketers and branding experts will have plenty of experience and specialist knowledge of. But because the online world is becoming so saturated with content, and because first impressions count, making people feel instantly at home on your site has never been more important.  Read more

Using Chrome Developer Tools

Tuesday, December 06, 2016

Using Chrome Developer ToolsWhether you’re a web developer or a website owner, being able to quickly and easily view, edit and debug your website is essential. One way to do this is with a tool built right into your browser - Chrome’s own Developer Tools. In this blog post, we will take an introductory look at what these tools do and how you can use them to monitor and improve your site.  Read more

Ecommerce website success

Wednesday, September 21, 2016

Ecommerce website successIf you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small boutique store. In this blog post, we look at the essential elements that lead to ecommerce website success.  Read more

Long-form web content and the ‘Snow Fall’ effect

Monday, September 12, 2016

Long-form web content and the ‘Snow Fall’ effectIn December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and led to a change in the way many web designers view content.  Read more

7 rules for small business mobile apps

Monday, March 07, 2016

7 rules for small business mobile appsIf you have made a decision to have a mobile app developed for your small business, you probably don’t plan on engineering it yourself. Instead, you will be turning to a professional software development service provider to get the job done.

But even if you are not taking care of the technical side of things directly, the functionality and ultimate success will be down to you.  Read more

Setting up a website membership area

Tuesday, March 01, 2016

Setting up a website membership areaNot everything that’s on your website might be for public consumption. If your site is accessible to staff for example, you might wish to create an area especially for employee access.

And if you already have a website with plenty of free, high-quality content and an audience who are eagerly coming back for more, there could be some financial benefit to having a members-only area of the site.
  Read more

Website audio tips and tricks

Thursday, February 11, 2016

Planning a website animation projectAdding audio to your website can be highly beneficial for many reasons and really serve to broaden and enhance the user experience. From up-to-the-minute podcasts and step-by-step guides to interviews, music or live radio, audio allows your users to become more immersed in your website and creates variety, entertainment and engagement.  Read more

Planning a website animation project

Monday, February 01, 2016

Planning a website animation projectAnimation on your website can change it from a still, dull-looking page into something really dynamic and exciting. In our post this week, we take a look at the things you need to bear in mind when planning an animation project.  Read more

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When I began my first start-up adventure, I knew that building a full-featured e-commerce site would be challenging, but Richard made it feel easy!

First and foremost, Richard is a talented designer, who was able to hear my vision for my site and then make it a zillion times better. I could not be happier with the site, which is beautiful, clean, user-friendly and professional.
While his design skills are superb, I will hire Richard again and again because he is an excellent partner.

As a non-technical solopreneur, I needed a designer who could work with - and manage - me. He is an excellent communicator, who made sure I understood and could anticipate what was needed from me at each stage of the building process. He is also a patient and willing teacher.

Thank you, Richard! I could not have done it without you.

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A closer look at website demographics

Tuesday, September 12, 2017

A closer look at website demographicsIn our last blog post, we looked at how to create a website audience profile to define and target your website visitors, and discussed the importance of understanding your user demographics, psychographics, geographics and behaviours.

Today we will dive a little deeper into the realms of website demographics and consider how you can use your analytics data to achieve greater online success.  Read more

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